A look at various broadcast projects from across my career, from national TV campaigns for Saga to UK and Europe-wide campaigns for Hidden Hearing. Creative direction and hands-on production across broadcast media.
Starring the actor Larry Lamb, this TV advert was broadcast across commercial UK TV stations to mark Saga’s stock market flotation. The idea was a literal (but fun) one: Saga’s first ever hotel, in Folkestone, floats through the sky, its journey charted across international holidays and cruises before fusing with imagery of the London Stock Exchange.
Broadcast UK-wide, this TV advert for Saga Holidays puts a traveller’s luggage centre stage, using it as a metaphor for the person themselves. A bag bearing a Saga travel tag is handled, carried and looked after with exactly the same care and attention as a prospective holidaymaker, all the way to their destination.
Broadcast UK-wide, this TV advert showcases the Saga Cruise experience from the very beginning, opening with a chauffeur collecting the passenger and transporting them to the ship, before cutting into the sights, comfort and adventure of the cruise itself.
The hero TV advert for Hidden Hearing’s Life Is Worth Hearing campaign, celebrating the beauty of everyday sounds to challenge perceptions of hearing healthcare. Written, produced and directed by my agency, Indigo Productions, who also filmed and edited the final cut.
The second TV advert in the Life Is Worth Hearing campaign, offering an alternative story to the hero film: a warm scenario built around grandparents looking after their grandchild. The same emotive, cinematic style, applied to a different generation’s everyday sounds. Written, produced and directed by Indigo Productions.
A completely new addition to the Life Is Worth Hearing campaign, refilmed from scratch with a festive storyline for seasonal broadcast across the UK and Europe. The same emotive tone, brought to Christmas, when the sounds of the season matter most. Written, produced and directed by Indigo Productions.