Hidden Hearing is one of the UK’s leading private hearing healthcare brands, and Life Is Worth Hearing is the campaign I built for them through my agency, Indigo Productions: three TV adverts broadcast across the UK and Europe, a suite of web and social films, and a full brand photography library, all shot as one cinematic world.
The campaign’s flagship TV advert: a cinematic, emotive film that sells hearing healthcare by celebrating the everyday sounds worth keeping. Broadcast across the UK and Europe, then rolled out everywhere else: TV, social and in-branch.
The campaign’s second advert moves the story to grandparents minding their grandchild: the same warmth, pointed at a different stage of life. Same world, same grade, same premise, a different family finding out what hearing care gives back.
A complete Christmas advert, refilmed from the ground up with a seasonal storyline for UK and European broadcast. The campaign’s warmth carried into the noisiest, most sound-rich family occasion of the year.
Hidden Hearing is one of the UK’s leading private hearing healthcare brands, and Life Is Worth Hearing was their big swing: an emotive brand campaign to change how people feel about hearing care by celebrating the everyday sounds it gives back. It had to speak to an older audience without patronising them, position the brand as the premium choice, and win new enquiries through storytelling rather than hard sell.
I directed the campaign through Indigo against a short deadline and full COVID restrictions, which meant getting inventive about how a cinematic shoot happens safely. Casting, locations, scripts and the visual treatment were developed together, so the three TV adverts, the social films and the stills library I shot alongside them all belong to one world: from the 60-second broadcast cuts down to the vertical social edits, everything reads as a single campaign.
The campaign went out worldwide: on television, on social feeds and in every branch. Hidden Hearing’s marketing director called it ‘the best campaign we’ve ever done.’ The adverts still anchor the brand’s presence on UK and European television, and the photography keeps earning its keep too, re-cut season after season.